Digital + Packaging
Parachute Drinks
I love working with young Irish brands, especially from a digital perspective. The national drive for ‘shopping locally’ since 2020 made this an even more exciting project to be part of. The founders’ brief was to launch their social media presence. In 2021, brands with animated ads are ranking far higher than those without on Google. These animations were showcased on their Instagram, IG Stories, Facebook and on their own site. I used the Adobe Creative Cloud technology to create each animation. The focus was on their current flavour ‘CBD infused Sparkling Lemon with Juniper and green tea’ drink.
I also worked with them on their packaging design, and updating their website design to reflect a more premium feel, as well as marketing collateral like advertising banners and in-store POS.
A range of static and animated posts for the Parachute Drink social channels. In each of the Parachute post I tried hard to bring the product into frame in a very subtle way. For example a stand up paddle board was replaced by the can or an aerial shot on a boat in Thailand.
