Paul Kelly
As a Dublin-based visual artist, with deep design experience, my core work is partnering with clients to build, strengthen and evolve their brand’s visual identity. With the overarching goal of delivering measurable impact for their business, I work to showcase the visual personality of their company.
My design encompasses everything needed for a consistent brand presence. From logo to full visual language (think colours, typography, brand guidelines… for use everywhere… online, signage, packaging, all of it) this work is proven to transform first impressions into a strategic competitive advantage. We see time and time again, that a strong brand identity is the foundation for building long term recognition, trust and loyalty.
Available to freelance.
Studio chill tracks to work to. Listen now.
How we partner with clients
The Brief: Many clients are looking for a re-brand of their visual identity. Not just the logo, but the whole visual personality of their business. See my ‘Work’ section for examples: ‘Ten Feet Tall’ Events, ‘Johnny Foxes Pub’, ‘Trim Castle Hotel’ (within Johnstown Collection), ‘A2 Architects’.
Others are starting out and looking to create a visual identity from scratch. See my ‘Work’ section for examples: ‘Hyde’ Restaurant Dublin, ‘Orangery Restaurant’ at Johnstown Estate Hotel, Co.Meath.
The Process: We start with the story of your business. What makes it unique, who is the target audience, and how you want people to feel when they see your brand. Then we partner on some design exploration to determine creative direction. From there Paul will spend time in studio, turning your story into design visuals. He will then present (usually three) options back to you. From there, one is selected together for further refinement (two sets of amendments are included in your package).
The Transformation: A complete visual language that's a natural extension of your business. Logos, colours, typography, guidelines - for use online, signage & packaging. To all feel cohesive, intentional, and true to who you are.
The Result: A brand identity to help your business show up with confidence through clear, thoughtful expressive design. Design that feels true to your business vision, that you can confidently stand behind - and one that becomes a competitive advantage.
What else?
Social Media: Once clients are happy with their brands visual identity, many look to “up their game” visually on social media. See my ‘Work’ section for examples of social media content I created for ‘Parachute CBD’ drink and ‘AvalonKing Armor Shield’ ceramic car coating.
Product Design/Photography: See ‘Work’ section for with ‘Bulmers Irish Cider’, ‘Palace Bar’ Dublin and ‘Flaming Pig’ Whiskey.
Websites: See ‘Work’ section for recent work with ‘Neary’s’ Pub.
