02 Oct Student Leap Card
Student Leap Card decided to adopt a brand new look for their 2015/16 promotional campaign. A national roadshow was planned for the beginning of the college year. We had to reach the maximum potential subscriptions for the new card. The campaign uses lifestyle shots of students smiling at the idea of amazing savings. We felt the introduction of a ‘bold Futura condensed font’ helped with the call to action and promoted the extra savings.
Items Developed: New application form, Luas station blitz + Luas, roadshow truck wrap, pull-up banners, flags, table cloths, clothing for promo staff, posters on bus and rail, pens .
Result: The result so far is very positive. They have increased visibility on campus and registrations are up by 30% from last year.